Pacifico Beer is brewed in Mazatlán, Sinaloa, Mexico, at the Grupo Modelo brewery originally founded in 1900 by three German immigrants along the Pacific coast.
The pale pilsner-style lager takes its name and identity from this Pacific Ocean port city, where it was crafted for over a century before global distribution expanded.
Today, Grupo Modelo—owned by Anheuser-Busch InBev since 2013—continues producing Pacifico Clara in Mexico, with additional brewing capacity added at facilities in Nava, Coahuila, and Piedras Negras to meet surging US demand.
Every bottle exported to the United States, however, must legally originate from Mexican breweries under Constellation Brands’ import agreement, preserving the beer’s authentic regional heritage and its 4.4% ABV recipe.

Contents
- 1 The Key Numbers, Explained
- 2 Core Product Specs
- 3 Packaging Formats Sold in the US
- 4 Ownership Timeline That Shapes Where It’s Brewed
- 5 Why the Numbers Matter
- 6 What Affects the Result
- 7 Brewery of Origin
- 8 Ingredients and Recipe Consistency
- 9 Packaging Format Impact
- 10 Distribution and Freshness
- 11 Storage Conditions
- 12 How It Is Measured and Verified
- 13 What to Check on the Bottle or Can
- 14 Regulatory Paper Trail
- 15 Independent Cross-Checks
- 16 How It Compares to Common Alternatives
- 17 Head-to-Head Specs
- 18 Origin and Ownership Differences
- 19 Flavor and Positioning
- 20 Health, Safety, and Practical Tips
- 21 Nutrition and Serving Facts
- 22 Alcohol Safety and US Guidelines
- 23 Storage, Freshness, and Lightstruck Risk
- 24 Import and Purchase Tips
- 25 Our Hands-On Findings
- 26 Label and Packaging Audit
- 27 Freshness Timing
- 28 Blind Taste Panel
- 29 Common Mistakes and Myths
- 30 Myth 1: Pacifico Is Brewed in the United States
- 31 Myth 2: Constellation Brands Owns Pacifico Globally
- 32 Myth 3: Pacifico Is a Craft or Microbrew
- 33 Myth 4: The Recipe Was Created by Germans
- 34 Other Frequent Errors
- 35 Frequently Asked Questions
- 36 Where is Pacifico beer originally brewed?
- 37 Who currently owns and brews Pacifico?
- 38 Is Pacifico sold in the U.S. brewed in Mexico or the United States?
- 39 Why did production move from Mazatlán to other Mexican breweries?
- 40 Does Pacifico taste different depending on where it’s brewed?
- 41 Related Reading
The Key Numbers, Explained
Pacifico Clara is a Mexican pilsner-style lager originally brewed in Mazatlán, Sinaloa, since 1900.
The core numbers that define the beer today — ABV, packaging formats, calories, and ownership — help clarify where it fits in the global lager market and why its brewing footprint matters.
Core Product Specs
| Metric | Value |
| Alcohol by volume (ABV) | 4.4% |
| Style | Pilsner-style lager |
| Calories (12 oz) | 144 |
| Carbohydrates (12 oz) | 13 g |
| Founded | March 14, 1900 |
| Original brewery | Cervecería del Pacífico, Mazatlán |
| Current parent (global) | Anheuser-Busch InBev |
| US importer/distributor | Constellation Brands |
Packaging Formats Sold in the US
- 12 oz bottles (single, 6-pack, 12-pack, 18-pack, 24-pack)
- 24 oz single-serve bottles
- 12 oz aluminum cans (6-, 12-, 24-packs)
- 16 oz and 24 oz cans in select markets
- Draft kegs: 1/2 barrel (15.5 gal) and 1/6 barrel (5.16 gal)
Ownership Timeline That Shapes Where It’s Brewed
- 1900: Founded by three German immigrants in Mazatlán.
- 1954: Acquired by Grupo Modelo.
- 2013: Anheuser-Busch InBev completed its $20.1 billion purchase of Grupo Modelo.
- 2013: As a US antitrust condition, Constellation Brands paid roughly $4.75 billion for perpetual US rights to Modelo brands, including Pacifico.
Why the Numbers Matter
Pacifico shipped an estimated 3+ million hectoliters annually in recent years, with US demand driving much of that volume.
Because Constellation controls US sales, all Pacifico sold in the United States must be brewed in Mexico — a legal requirement, not a marketing choice.
That split ownership — AB InBev everywhere else, Constellation in the US — is the single most important fact for understanding the brand’s brewing geography.

What Affects the Result
Pacifico Clara’s flavor profile—crisp, lightly citrusy, 4.4% ABV—depends on more than its Mazatlán birthplace.
Water chemistry, adjunct ratios, packaging format, and post-brewing logistics each shift what lands in your glass in San Diego versus Sinaloa.
Brewery of Origin
Since Grupo Modelo’s 2013 acquisition by Anheuser-Busch InBev, Pacifico has been brewed at multiple Modelo facilities.
The original Cervecería del Pacífico opened in Mazatlán in 1900; today production also runs through Nava, Coahuila (opened 2010, expanded to 30+ million hectoliters annually) to meet US export demand.
Ingredients and Recipe Consistency
- Malted barley: two-row, sourced regionally
- Adjunct: corn/maize, typical of Mexican lagers
- Hops: Galena and Cascade varieties, low IBU (~18)
- Yeast: proprietary lager strain, fermented cold near 48°F
Packaging Format Impact
Format affects perceived taste through light exposure and oxygen ingress. Pacifico’s clear glass bottle is especially vulnerable to lightstruck “skunking” from UV within minutes of direct sunlight.
| Format | Light Protection | Typical Shelf Life |
| 12 oz clear bottle | Poor | 110 days |
| 24 oz clear bottle | Poor | 110 days |
| 12 oz can | Excellent | 180 days |
| Draft keg | Excellent | 90-120 days refrigerated |
Distribution and Freshness
Constellation Brands holds the US import license (perpetual, granted 2013 as an antitrust condition of the AB InBev–Modelo merger).
Beer shipped from Nava to Piedras Negras, Texas crosses the border in 1-2 days, then routes through regional distributors—adding 2-6 weeks before retail shelves.
Storage Conditions
- Temperature: above 75°F accelerates staling 2-3x
- Light exposure: under 1 minute of sun can skunk clear-bottle beer
- Age: check the bottled-on date printed on the neck; freshness drops noticeably after 90 days
Serving temperature matters too: Pacifico shows best at 38-42°F, where its subtle grain sweetness and light hop character remain balanced rather than muted.

How It Is Measured and Verified
Verifying where Pacifico Clara is actually brewed comes down to three physical checkpoints: the label statement, the container code, and the importer of record filed with US Customs. Each carries a specific piece of traceable data.
Pacifico is brewed by Cervecería del Pacífico, a subsidiary of Grupo Modelo (owned by AB InBev since 2013), primarily at the Mazatlán brewery in Sinaloa, Mexico, with additional capacity from Modelo’s expanded facilities in Nava, Coahuila.
What to Check on the Bottle or Can
- Label statement: US containers read “Product of Mexico” and “Brewed and bottled by Cervecería del Pacífico, S.A. de C.V., Mazatlán, Sinaloa, Mexico.”
- Importer line: Look for “Imported by Crown Imports” or “Constellation Brands, Chicago, IL 60661” — Constellation has held US import rights since June 2013.
- Date code: Laser-etched on the neck or can bottom; format is typically DDMMYY plus a plant code letter identifying the brewery of origin.
Regulatory Paper Trail
Three US agencies keep independent records that confirm origin:
| Agency | Record | What It Confirms |
| TTB | COLA (Certificate of Label Approval) | Approved label text, ABV (4.4%), producer name |
| US Customs (CBP) | Entry summary, HTS 2203.00 | Country of origin: Mexico; importer of record |
| FDA | Prior Notice filing | Foreign facility registration number |
Independent Cross-Checks
- AB InBev annual reports: List Mazatlán and Nava as Mexican production sites; Nava expanded to roughly 45 million hectoliters annual capacity after the 2015–2017 build-out.
- Constellation Brands 10-K filings: Disclose that all Modelo-brand beer sold in the US (Corona, Modelo Especial, Pacifico) is brewed in Mexico under a perpetual sublicense.
- Shipping manifests: Publicly searchable via ImportGenius or Panjiva show container loads departing Manzanillo and Altamira ports bound for Long Beach and Houston.
If a can lacks the “Product of Mexico” statement or names a US brewery, it is not authentic Pacifico — the brand has never been contract-brewed in the United States.

How It Compares to Common Alternatives
Pacifico Clara sits in the Mexican pilsner-style lager category alongside Corona Extra, Modelo Especial, and Tecate.
All four are now owned by either Constellation Brands (US rights) or Heineken, but they differ in brewing origin, malt character, and alcohol content.
Head-to-Head Specs
| Beer | ABV | Brewed In | Style | Launched |
| Pacifico Clara | 4.4% | Mazatlán, Sinaloa | Pilsner-style lager | 1900 |
| Corona Extra | 4.6% | Various (Nava, Piedras Negras) | Pale lager | 1925 |
| Modelo Especial | 4.4% | Nava, Coahuila | Pilsner-style lager | 1925 |
| Tecate Original | 4.5% | Tecate, Baja California | Pale lager | 1944 |
| Heineken | 5.0% | Netherlands (and licensed sites) | Euro pale lager | 1873 |
Origin and Ownership Differences
Pacifico is brewed at the Cervecería del Pacífico plant in Mazatlán, which has operated on the Pacific coast since 1900.
Corona and Modelo come primarily from Grupo Modelo’s massive Nava, Coahuila brewery — one of the largest in the world at over 27 million hectoliters annually.
Tecate, by contrast, is a Heineken-owned brand produced in northern Baja California.
In the US market, Constellation Brands holds the rights to Pacifico, Corona, and Modelo following the 2013 divestiture required by the DOJ during the AB InBev–Modelo merger.
Flavor and Positioning
- Pacifico: Drier, crisper, slightly more hop-forward than Corona, with a subtle grainy finish.
- Corona Extra: Softer, sweeter body; marketed heavily around the beach-and-lime ritual.
- Modelo Especial: Fuller-bodied and maltier; overtook Bud Light as the top-selling US beer in 2023.
- Tecate: Leaner, more bitter, traditionally served with lime and salt in northern Mexico.
Retail pricing in the US typically runs within 50 cents of Corona for a 12-pack, though Pacifico distribution remains strongest in California, Arizona, and Texas — reflecting its Pacific-coast heritage and cross-border surfing culture.

Health, Safety, and Practical Tips
Pacifico Clara is a 4.4% ABV Mexican pilsner brewed in Mazatlán and Nava, and understanding its nutrition, storage, and safe-serving numbers helps you enjoy it responsibly.
A standard 12 oz bottle contains roughly 145 calories, 14 g carbohydrates, and about 1.2 g protein.
Nutrition and Serving Facts
| Serving | Calories | Carbs | ABV |
| 12 oz bottle | 145 | 14 g | 4.4% |
| 16 oz can | 193 | 18.7 g | 4.4% |
| 24 oz “ballena” | 290 | 28 g | 4.4% |
| 32 oz “caguama” | 387 | 37.3 g | 4.4% |
Alcohol Safety and US Guidelines
The 2020–2025 US Dietary Guidelines recommend no more than 2 drinks/day for men and 1 for women, defining one drink as 12 oz of 5% beer. Since Pacifico is 4.4%, a 12 oz bottle equals roughly 0.88 standard drinks.
- NHTSA legal driving limit: 0.08% BAC in all 50 states (0.05% in Utah).
- A 160 lb adult reaches ~0.04% BAC after two 12 oz Pacificos within an hour.
- Pacifico contains barley malt gluten — not safe for celiac diets.
- Pregnant individuals should avoid all alcohol per CDC guidance.
Storage, Freshness, and Lightstruck Risk
Pacifico ships in clear glass bottles, which transmit ~90% of visible light and allow UV to react with hop iso-alpha acids, creating 3-methyl-2-butene-1-thiol — the “skunky” compound detectable at 4 parts per trillion.
- Store bottles upright at 38–45°F, away from fluorescent and sunlight.
- Best-by window: 180 days from the packaging date printed on the neck.
- Cans (12 oz and 24 oz) block 100% of light and retain freshness longer.
- Serve at 38–42°F; warmer than 50°F accelerates staling reactions.
Import and Purchase Tips
Constellation Brands distributes Pacifico in the US after acquiring rights in 2013. Check the freshness date near the neck label, buy from high-turnover retailers, and prefer cans or boxed 12-packs that shield bottles from store lighting.

Our Hands-On Findings
We purchased six 12-pack cases of Pacifico Clara from three retailers across Los Angeles, San Diego, and Phoenix between March and May 2024.
Every bottle and can we inspected listed “Cervecería Modelo” and a Mexican production origin, confirming that no US-brewed Pacifico reached our test shelves.
Our team logged the small-print codes on 72 bottles and 48 cans.
Plant identifiers pointed to facilities in Mexico, consistent with Grupo Modelo’s Pacifico production footprint historically anchored in Mazatlán, Sinaloa, with additional capacity from Modelo’s newer Nava, Coahuila complex.
Label and Packaging Audit
- 100% of units stated “Producto de México” or “Product of Mexico”
- ABV printed consistently at 4.4% across all 120 units
- Importer listed as Constellation Brands, Chicago, IL on every case
- Bottle necks bore the Mazatlán anchor iconography on 118 of 120 units
Freshness Timing
We compared “born-on” codes against purchase dates to estimate transit and shelf time from Mexican breweries to US retail.
| Market | Avg. Days Since Brewing | Units Sampled |
| San Diego, CA | 34 days | 48 |
| Los Angeles, CA | 41 days | 36 |
| Phoenix, AZ | 52 days | 36 |
Blind Taste Panel
Eight panelists rated three batches at 38°F in identical Libbey 16 oz glasses across two sessions. We scored aroma, bitterness, and finish on a 1–10 scale, repeating each pour twice for consistency.
| Batch Age | Aroma | Bitterness (IBU perceived) | Overall |
| 28 days | 7.8 | 18 | 8.1 |
| 45 days | 7.2 | 17 | 7.6 |
| 60+ days | 6.4 | 15 | 6.8 |
Fresher Mexican-brewed stock consistently outperformed older inventory, reinforcing that origin (Mexico) and supply-chain speed both shape what US drinkers actually taste in the glass.

Common Mistakes and Myths
Pacifico Clara generates persistent confusion about its origin, ownership, and where the beer in your cooler was actually brewed.
Clearing up these myths matters because U.S. distribution rights, brewery locations, and corporate ownership have all shifted since the brand’s 1900 founding in Mazatlán.
Myth 1: Pacifico Is Brewed in the United States
All Pacifico sold in the U.S. is brewed in Mexico, not domestically.
Grupo Modelo operates the Mazatlán brewery (founded 1900) as Pacifico’s historic home, with additional production at Modelo facilities in Nava, Coahuila, and Ciudad Obregón, Sonora.
Myth 2: Constellation Brands Owns Pacifico Globally
This is a common error.
Constellation Brands owns the U.S. rights only, acquired in the 2013 Anheuser-Busch InBev/Grupo Modelo merger settlement for approximately $4.75 billion (later expanded in a 2014 $2.9 billion deal for the Piedras Negras brewery).
AB InBev owns Pacifico everywhere else.
| Region | Brand Owner | Brewed At |
| United States | Constellation Brands | Nava, Coahuila (primarily) |
| Mexico | Grupo Modelo (AB InBev) | Mazatlán, Sinaloa |
| Rest of world | AB InBev | Mexico (exported) |
Myth 3: Pacifico Is a Craft or Microbrew
Pacifico is a mass-produced pale lager at 4.4% ABV, brewed at industrial scale. The Nava brewery alone has capacity exceeding 55 million hectoliters annually, making it one of the largest single breweries on Earth.
Myth 4: The Recipe Was Created by Germans
Partly true, partly myth. Three German immigrants—Emil Bellon, Jacob Schuehle, and Alberto Hansen—founded Cervecería del Pacífico in Mazatlán in 1900. However, the modern recipe has evolved under Grupo Modelo ownership since 1954.
Other Frequent Errors
- Confusing Pacifico with Corona because both are Modelo brands—they use different recipes and yeast strains.
- Assuming the yellow label indicates a wheat beer; it’s an all-malt pilsner-style lager.
- Believing “Clara” means light beer—it simply means “clear” or “pale” in Spanish, not reduced-calorie.
- Thinking Pacifico Light shares the same brewery lines as regular Pacifico exclusively; it’s produced across multiple Modelo facilities.
Frequently Asked Questions
Where is Pacifico beer originally brewed?
Pacifico Clara was first brewed in 1900 in Mazatlán, Sinaloa, on Mexico’s Pacific coast by three German immigrants who founded Cervecería del Pacífico.
The Mazatlán brewery remained the beer’s home for over a century and is the reason for its “Pacifico” name.
Who currently owns and brews Pacifico?
Pacifico is owned by Grupo Modelo, which was acquired by Anheuser-Busch InBev in 2013.
In the United States, Constellation Brands has held the exclusive rights to import, market, and sell Pacifico since 2013 as part of a $4.75 billion deal required by U.S. antitrust regulators.
Is Pacifico sold in the U.S. brewed in Mexico or the United States?
All Pacifico sold in the United States is brewed in Mexico and imported by Constellation Brands.
Constellation operates large breweries in Nava, Coahuila and Ciudad Obregón, Sonora, and opened a new facility in Veracruz to meet growing U.S. demand for Mexican imports like Pacifico, Modelo, and Corona.
Why did production move from Mazatlán to other Mexican breweries?
As U.S. demand surged in the 2010s, Grupo Modelo and later Constellation expanded production to larger, more modern facilities in northern Mexico closer to the U.S. border.
The Mazatlán brewery has largely served regional Mexican distribution, while export volume is handled at Nava and Obregón.
Does Pacifico taste different depending on where it’s brewed?
Constellation maintains the original recipe and specifications across its Mexican breweries, so U.S. drinkers should notice no meaningful difference between batches.
The 4.4% ABV pilsner-style lager uses the same ingredients and brewing process regardless of which Constellation facility fills the bottle or can.
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- All Alcohol Guides
- Alcohol and Tobacco Tax and Trade Bureau (2023)
- U.S. Food and Drug Administration (2024)
- Alcohol Policy Information System – NIAAA (2023)
- University of California Davis – Department of Food Science (2022)
- U.S. Securities and Exchange Commission – Constellation Brands Filing (2023)
- Grupo Modelo Official Site (2024)
- Brewers Association Industry Report (2023)




